You don’t have to choose between your heart and your success.
Welcome to the place where you learn how to lead your business in a way that includes your humanity, honours your softness, and amplifies your truth.
Because your softness, your emotion, your intuition — they’re not in the way, they are the way.
This world has taught you to lead from the outside in.
Loud. Linear. Hardened.
In control. On brand. Unshakably “on.”
To perfect, to perform, to push.
To trade softness for strength.
It's taught you that success means sacrifice and something has to give in order to 'make it' — your health, your relationships, your humanness, your self-expression.
And so you’ve started building it from that place:
The business. The momentum. The outer image of the person who looks powerful and knows what they are doing,
it’s time to stop trying to lead like a man in a suit.
You're tired of leading from your head when your heart is screaming to be included.
You’re exhausted from chasing success that doesn’t feel like success.
You're sick of the disconnection between who you are and who you think you should be to 'make it'
I am here to show you there is another way.
But inside? You feel the fracture.
And you’re starting to wonder…
Is this what leadership has to look like?
Or is there another way?
it’s time to stop trying to lead like a man in a suit.
Because your softness, your emotion, your intuition — they’re not in the way, they are the way.
This world has taught you to lead from the outside in.
Loud. Linear. Hardened.
In control. On brand. Unshakably “on.”
To perfect, to perform, to push.
To trade softness for strength.
It's taught you that success means sacrifice and something has to give in order to 'make it' — your health, your relationships, your humanness, your self-expression.
And so you’ve started building it from that place:
The business. The momentum. The outer image of the person who looks powerful and knows what they are doing,
But inside? You feel the fracture.
You're tired of leading from your head when your heart is screaming to be included.
You’re exhausted from chasing success that doesn’t feel like success.
You're sick of the disconnection between who you are and who you think you should be to 'make it'
And you’re starting to wonder…
Is this what leadership has to look like?
Or is there another way?
I am here to show you there is another way.
But somewhere along the way, you got caught in the noise of doing it “right” — and you can feel it’s no longer working.
Not just for you, but for the people you’re here to serve.
And even though you know, deep in your bones, that something has to shift…
there’s still that quiet fear echoing in your head:
What if doing it differently means it won’t work?
Here’s what I know:
There’s a way to lead that doesn’t cost you your health, your relationships, or your joy.
A way that’s bold, sustainable, and rooted in who you really are.
A way that won’t ask you to trade success for self-abandonment — it will ask you to come home to yourself.
Because when you lead from your truth, your humanity becomes your greatest strength.
You’re here to start a movement.
To create change that matters in real lives, with real people.
You’re not here to just build a business.
Because you’re not here to just build a business.
You’re here to start a movement.
To create change that matters in real lives, with real people.
But somewhere along the way, you got caught in the noise of doing it “right” — and you can feel it’s no longer working.
Not just for you, but for the people you’re here to serve.
And even though you know, deep in your bones, that something has to shift…
there’s still that quiet fear echoing in your head:
What if doing it differently means it won’t work?
Here’s what I know:
There’s a way to lead that doesn’t cost you your health, your relationships, or your joy.
A way that’s bold, sustainable, and rooted in who you really are.
A way that won’t ask you to trade success for self-abandonment — it will ask you to come home to yourself.
Because when you lead from your truth, your humanity becomes your greatest strength.
You’re here to start a movement.
Because you’re not here to just build a business.
To create change that matters in real lives, with real people.
This the invitation..
To stop performing.
& To start leading like you.
Welcome to a new era of leadership.
Where your embodied presence, emotional depth, and full-spectrum humanity — become your asset, not your liability.
Where your embodied presence, emotional depth, and full-spectrum humanity — become your asset, not your liability.
Welcome to a new era of leadership.
Coach | Mentor | Disruptor | Human AF.
Hi,
Founder of the Shadow Alchemy Coaching Academy & Complete By Caitlin.
But more than that — I’m a human who got tired of abandoning herself to succeed.
I know what it’s like to build a life, a business, a persona…and still feel the ache of disconnection underneath it all.
To look successful on the outside, but quietly wonder if this is really what leadership & "success" is supposed to feel like.
What I’ve learned — and what I now guide other humans through —
is how to lead without leaving yourself behind.
I work with people who are here to do big work.
Humans with vision. With depth. With the courage to stop performing and start leading from the truth of who they are.
Whether we work together 1:1, or you step into the Shadow Alchemy Certification, my spaces are not about fixing you.
They’re about returning you to yourself.
Because when you stop outsourcing your power, your presence speaks louder than any strategy ever could.
I’m Caitlin
Choose the path that reflects where you're being called to lead.
You’re a business owner with a vision that runs deeper than strategy — one rooted in truth, impact, and the kind of leadership that feels like home.
You’re not here to hustle for worth or force yourself into someone else’s version of success. You’re here to build something that’s values-driven, energetically sustainable, and fully aligned with who you are.
You want support that honours your humanness, your heart, and your desire to lead boldly — without burning out or selling out in the process.
explore 1:1 mentorship
You’re ready to build a business that reflects your values
Explore your next steps here
You don’t want to just change your clients’ thoughts — you want to help them heal what’s beneath them.
The patterns. The protection. The pain that’s been carried for generations.
You can feel it in the room — the grief, the shame, the resistance — but you want to know how to hold it. Really hold it.
You’re ready to move beyond surface-level mindset work and step into a level of coaching that’s trauma-aware, emotionally attuned, and rooted in embodied leadership.
Not just more tools — but a deeper way of being with your clients.
Because you’re not here to manage behaviour.
You’re here to lead transformation that lasts.
explore SHADOW ALCHEMY COACHING ACADEMY
You’re a coach, space-holder, or facilitator — here to do the deep, generation-shifting work.
You don’t want to just change your clients’ thoughts — you want to help them heal what’s beneath them.
The patterns. The protection. The pain that’s been carried for generations.
You can feel it in the room — the grief, the shame, the resistance — but you want to know how to hold it. Really hold it.
You’re ready to move beyond surface-level mindset work and step into a level of coaching that’s trauma-aware, emotionally attuned, and rooted in embodied leadership.
Not just more tools — but a deeper way of being with your clients.
Because you’re not here to manage behaviour.
You’re here to lead transformation that lasts.
- Rachel, Life Coach
"I thought I had my sht together until Caitlin came along and blew up everything I thought I knew—in the best way possible. I’d been playing it safe for so long, hiding behind excuses and fears around money and worth. Four months in, I launched a new group coaching program, raised my one-on-one prices, and doubled my monthly revenue from 7k to 14k. By month six, I’d crossed the 25k mark! And the best part? I’m actually excited about my business again. Caitlin gives you the push to get uncomfortable, get real, and get paid."
Sarah, Business Coach
"Working with Caitlin was like stepping into a new world—a world where I finally felt seen, understood, and empowered to reclaim my worth. I used to be terrified of raising my prices and constantly bent over backward for clients who didn’t see my value. Caitlin guided me to confront the shadows of self-doubt and fear that were running the show. She didn’t just offer solutions; she held space for me to feel everything I needed to feel to heal. Today, I stand in my power. I’ve doubled my rates, I’m attracting clients who light me up, and I’ve reached my first 20k month! But the real win? I finally trust myself. Caitlin helped me turn my wounds into wisdom, and I’m forever grateful."
Jessica, Health & Wellness coach
"I never realized how much fear I had around money until I started working with Caitlin. Every time I even thought about my finances, I’d get this knot in my stomach and shut down. Caitlin didn’t just teach me about money; she helped me understand the deeper layers—those old stories and shadows that kept me in a scarcity mindset. Through her support and guidance, I faced my fears head-on and started healing. Now, I have a thriving business that’s tripled in revenue, but more importantly, I feel a deep sense of calm and confidence around money that I never thought possible. Caitlin helped me find safety within myself, and that’s priceless."
Amanda, Creative Entrepreneur
"If you’d told me a year ago I’d be hitting consistent 5-figure months, I would’ve laughed in your face. My ‘strategy’ was basically just hustling like a madwoman and hoping for the best. Caitlin’s shadow work process was like stepping into a truth-telling vortex. She cracked me open and made me face the parts of myself that were terrified of being successful, of being seen, of actually thriving. It was like emotional boot camp, but with Caitlin’s fierce support, I came out the other side stronger than ever. Now, I’m making decisions from a place of power, not panic, and my business is reflecting that in a big way. Caitlin doesn’t do fluff; she does transformation. If you’re ready to get real, she’s your girl."
Melissa, marketing strategist
"Before I met Caitlin, I felt like I was constantly in a battle with myself—wanting success but too scared to really go for it. Caitlin has this incredible way of seeing through the noise and getting to the heart of what’s holding you back. Through her powerful blend of shadow work and real talk, she helped me face the parts of myself that were terrified of being seen, of failing, of actually getting what I wanted. It wasn’t easy, but she was with me every step of the way, holding space for my mess and my magic. I’ve since launched my dream program, welcomed amazing clients, and, most importantly, I feel genuinely aligned with my purpose. Caitlin helped me find the courage to show up as my whole self."
danielle, coach & consulant
"When I first reached out to Caitlin, I was at my wit’s end. My business felt like it was running on fumes, and I was just going through the motions. Enter Caitlin with her no-nonsense, let’s-get-real approach. She didn’t sugarcoat anything, and that’s exactly what I needed. We dug into the deep stuff—the fears, the insecurities, the shadows that had been lurking in the background. It was intense, it was raw, but it was also the most freeing experience of my life. Now, I’m not just making more money; I’m genuinely happy in my business again. Caitlin didn’t just help me turn things around—she helped me fall in love with my work all over again
Beth, spiritual healer & mentor
"When I first came to Caitlin, I was knee-deep in all the spiritual practices—manifesting like crazy, meditating, journaling, you name it. But despite all my efforts, my finances were still stuck in a rut, and I was feeling more drained than ever. Enter Caitlin, with her no-nonsense approach and deep understanding of shadow work. She didn’t just sprinkle some mindset magic over me; she got me to roll up my sleeves and dig deep into the money fears I didn’t even realize I had. Caitlin has this uncanny ability to blend the spiritual with the practical, and that’s exactly what I needed. Now, I’ve created offerings that truly resonate with me, I’m attracting clients who match my vibe, and I’m no longer hustling myself into the ground. Caitlin showed me that real wealth starts from within, and I’m forever grateful for the transformation she helped me create."
Rachel, digital marketer
"I’ll admit it—I was skeptical about shadow work. I thought it sounded a bit too ‘woo’ for me. But Caitlin has this way of making even the woo-woo feel grounded and real. I had no idea how much my past money stories and hidden fears were sabotaging my business until Caitlin walked me through it, layer by layer. She didn’t just hand me some fluffy affirmations and send me on my way; she gave me real, practical tools to transform my mindset and my business. Now, I’m in my power, charging what I’m worth, and hitting revenue goals that used to feel impossible. Working with Caitlin wasn’t just coaching—it was a full-blown awakening. If you want results, don’t hesitate."
Liz, motherhood coach & mentor
"I’ve tried every type of coaching under the sun—mindset work, energy work, all the things—but Caitlin’s shadow work approach is in a league of its own. She’s the queen of no BS, and that’s exactly what I needed. She got me to face the sneaky ways I was holding myself back—staying small, undercharging, and hiding behind a ‘safe’ brand. After working together, I completely rebranded and upped my rates. The results? I went from 5k months to consistent 15k months within just three months. Plus, I landed three high-ticket clients in one week, which was unheard of for me. Caitlin helped me step up, speak up, and finally claim my space in a way that translates to serious cash."
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